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Building Better Futures

By giving people access to better education and opportunities we can redistribute wealth and make the world a fairer place.

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Making the world a fairer place

Here's how we work to make this vision a reality for our employers, employees, workers, and partners:

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Achieve financial freedom

We empower our customers to take control of their finances, eliminate debt, and grow their wealth; because financial freedom should be accessible to everyone, not just the wealthy.

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Improve health & well-being

From tailored health plans to savings opportunities, we help people build happier, more secure lives, so they can focus on what matters most and sleep easier at night.

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Eradicate social inequality

By increasing access to wealth and opportunity, we help break down barriers, reduce poverty, and create a more equal, fair society for everyone.

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Champion SMEs

We help UK SMEs and the self-employed attract, engage, and retain top talent, creating more resilient, productive workplaces that are the lifeblood of the economy.

The people who make the magic happen:

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Paul Sweeney

Chief Executive Officer

Paul drives Hug's growth, brokers deals and steers us in our mission to redistribute wealth.

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Lucy Smith

Chief Marketing Officer

Lucy crafts Hug's brand and marketing to connect with our Hugster community.

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Owain Wilson

Chief People Officer

Owain champions Hug's culture, fostering a supportive and engaging workplace environment.

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Paul Foley

EB Now Partner

Paul is the founder of EB Now, the first specialist employee benefits provider for SMEs.

Are you a Hugster?

Financial education isn't taught in schools—and we believe it should be. But since it isn't, we're stepping in to help people take control and improve their lives. Here's the catch: we can't do it for you. You've got to have the drive to get off your backside and make it happen.

The more you understand money, the better you can manage it. The better you manage it, the more wealth you'll create, opening doors to new opportunities. It's a virtuous circle—and our Hugsters know this.

Think you've got what it takes? Here's what defines a true Hugster:

Mindset: Free-spirited, forward-thinking, and always positive.

Aspirations: Seeking freedom and personal growth.

Values: Community, collaboration, and a commitment to continuous learning.

Lifestyle: Striving for balance while embracing wellness and innovation.

Challenges: Tackling financial complexity, finding direction, and always aiming to improve.

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Ready to WOW your team? Let's do this!

Your team deserves the best, and we're here to help you deliver. With our all-in-one benefits & people platform, you'll attract top talent, keep your crew happy, and build a workplace everyone loves.

Pop your deets in below, and we'll hit you up ASAP!

What's in it for you?

💪 SME Superpower:

Who says only the big guys get to offer awesome perks? We help small and medium-sized businesses shine, giving you the tools to attract and keep top talent without blowing your budget.

🎯 Attract the Best:

Become the small business everyone's buzzing about, with benefits that show you genuinely care about your crew.

😊 Keep Your Team Happy:

Our benefits don’t just tick boxes—they make your people feel valued, energised, and ready to crush it every day.

⚡ Easy-Peasy Setup:

Zero stress, zero hassle. We'll get you up and running fast with a platform that feels like it was made just for you.

🎨 Tailor-Made for You:

No cookie-cutter solutions here. We'll create a plan that fits your team like a glove and makes everyone smile.